Task List elements G06 and K08 emphasize the importance of establishing working relationships with non-behaviorist team members when serving clients as a behavior analyst. In practice, this is sometimes the most difficult component of the job, as we receive a great deal of instruction in the science of behavior analysis, but very little instruction in the science of persuading people who are simply not persuaded by science. In this presentation, we will focus on shifting the conversation from one of process to one of outcome. Attendees will review research findings on some popularly held beliefs such as “spare the rod, spoil the child,” and “in my day, we didn’t have problems like this.” We will then discuss ways to introduce these counter-arguments into the conversation, as well as ways to disrupt the conversation entirely with summary statements. negotiation approaches, and (you guessed it) positive reinforcement.